COPENHAGEN, Denmark, April 21, 2017 /PRNewswire/ — The iconic air-cooled Porsche 911 is the inspiration – and the raw material – for the latest creation from REC Watches. Made from salvaged and recycled Porsche 911’s, the 901 Collection watches is a must-have timepiece for anyone with a passion for classic cars and innovative, bold design. The 901 name is also a reference to the originally intended name for the legendary car, which Porsche changed in the 11th hour due to a naming rights claim from Peugeot. An associated Kickstarter campaign, which runs through April 30th, has already exceeded its funding goal by over 200%.
“The 911 is perhaps the very epitome of sportscars,” says Mygh. “From their very introduction until this day, this car has embodied a perfect harmony of elegance and performance. We want to recover, recycle and reclaim salvaged 911’s – in order to give them new life as part of a completely unique wristwatch.”
The 901 will be available in three distinct variations, yet each one harkens back to legendary designs that distinguishes the 911 from any other car.
Last year, REC Watches released its first collection of mechanical timepieces. Based on the classic Ford Mustangs from the 1960’s, the collection was a huge success. That success has no doubt contributed to the buzz surrounding the current project.
As with any piece of fine art, the history of individual classic cars is important. To that end, each 901 comes with a “Story Card,” featuring an NFC chip and QR code. When scanned, the Story Card activates a link to a video telling the story of the specific car behind the watch.
With the Kickstarter campaign going so well, many of the limited rewards have already been exhausted; however, several compelling rewards are still available. Backers can expect their rewards to ship in September/October 2017.
The Kickstarter campaign can be viewed here: https://www.kickstarter.com/projects/1198409074/the-901-collection-made-from-salvaged-porsche-911s
About REC Watches
REC is the creation of Christian Mygh and Jonathan Kamstrup. They’re both Danish, (relatively) young, dry-humored and passionate about watches and cars. Their bright idea was to fuse all those elements together in a watch brand. After a lot of brainstorming, and a bottle of whiskey (might have been two), REC Watches was born.
Jonathan Kamstrup, CEO
REC Watches ApS
Bredgade 36E, 2nd Floor
1260 Copenhagen K
(+45) 5354 0332